While printed signs from yard signs to banners can be a great and simple solution to gain a passerby’s attention, they can only do so much. That is why many businesses and institutions are turning to digital signage. Digital signs are great for those wanting to display new information from promotions to announcements on a weekly basis. Plus, there is nothing more attention-grabbing than an interactive display!
What Are Digital Display Signs
So, what exactly are digital displays? In short, they are signs with a digital screen. They can come in many different forms such as digital monument signs which are commonly used by churches and gas stations. Cities like NYC and Tokyo are full of digital displays that show everything from a small advertisement video to simply stock numbers.In other words, digital displays can come in many different “shapes and sizes.”
5 Pros of Digital Display Signs
Digital signage has many pros over conventional printed signs. Here are 5 pros of digital display signs:
For one, digital signage is very customizable. Depending on the type of display, you can do everything from changing the lettering to playing a short advertisement video. Churches, for example, often use digital display signs so that they can advertise and update meeting times, show a weekly inspirational message or verse, and better engage with the community around them.
Then, there is relevance to consider. Printed signs do eventually get old and will need to be replaced. However, that is not the case with digital signs. Instead, with a digital sign, you can simply update the graphics, logo, name, etc. at will! Plus, digital signage often lasts a lot longer than a traditional printed sign.
Restaurants and other businesses often use digital signage to promote any sales or events they are having. For example, a restaurant may have a special Easter promotion where kids eat for free. With a digital sign, all the restaurant has to do is input the message remotely through their computer and that’s it!
Digital signage is very convenient. Gas stations, for example, use digital signs to update their gas prices in real-time. Fire, police, and other city buildings will often use digital signs to communicate daily hours and announcements.Ultimately, because digital signs have so much flexibility, they allow businesses and institutions to continually make use of their sign with simple inputs into their computer.
Since the introduction of digital signage, businesses that use them have seen a marked improvement in their effectiveness. For example, digital signs capture 400% more views than static or printed signs! Considering that we live in an age dominated by media, it is no wonder why digital signage is so effective.
All in all, digital display signs are very convenient and effective. Being able to update a digital display on command makes digital signage convenient and effective. When it comes down to it, digital displays can easily give a business a “leg-up” on their competitors. So, if you’re interested in getting one of your own, feel free to contact us anytime!
Keywords: digital monument signs, digital screen, digital signage, digital display