Vehicle wraps are one of the best advertising tools for businesses. Having a professionally designed logo or business advertisement wrapped on a business vehicle not only helps with credibility but can also lead to more business.

With the help of vinyl car wraps, a business vehicle can become a moving billboard resulting in new customers and therefore more profits.

That being said, here are the pros and cons of car wraps:

The Pros of Vinyl Wraps

1. Customization & Convenience

One of the main pros of car wraps is their customizability and convenience. Car wraps can be designed in a variety of ways. For example, while one business may prefer a full vehicle wrap, another may just want their logo and contact information on the side of their truck.

Ultimately, the design is up to you. On top of that, car wraps aren’t permanent. They can easily be switched out, updated, or removed without damaging the paint below.

2. Advertising Potential

Then, there is the advertising potential to remember. Not only will a vehicle wrap increase brand awareness, but it’s also likely to bring in many customers who saw your vehicle and decided to give you a call. 

When it comes down to it, vinyl wraps can be one of the most affordable and effective ways to advertise your business.

3. Professional Look

Lastly, car wraps give your business vehicle a professional look and help establish credibility. Instead of pulling up to your customer’s place of business or residence with an unmarked vehicle, with a car wrap, you’d be pulling up with a clearly identifiable and professional-looking business vehicle.

The Cons of Car Wraps

1. Delicate

When it comes to the cons of vinyl wraps, there are not many. However, vinyl wrap tends to be on the delicate side and needs to be treated with special care when cleaning it. 

2. Life Span

Then, there is the lifespan to consider. The lifespan of car wraps is relatively short—lasting for around five to ten years. 

However, considering its low cost, this isn’t a big con. Plus, most businesses will likely want to update their vinyl wrap with a new design every couple of years anyways. 

Final Thoughts

All in all, vehicle wraps are not only customizable and convenient, but are also great for advertising and help establish credibility. Considering their potential for generating sales at a low cost, vehicle wraps will pay for themselves multiple times over. 

For those interested in getting their car wrapped, The Vinyl Sign Shop is here to help through the entire process. Based in the Mount Vernon area, we serve businesses throughout the area including Franklin County, Richland County, Licking County, and Knox County, Ohio.

So, if you want to learn more about car wraps or want to get one of your own, then feel free to contact us anytime!

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While printed signs from yard signs to banners can be a great and simple solution to gain a passerby’s attention, they can only do so much. That is why many businesses and institutions are turning to digital signage. Digital signs are great for those wanting to display new information from promotions to announcements on a weekly basis. Plus, there is nothing more attention-grabbing than an interactive display!

What Are Digital Display Signs

So, what exactly are digital displays? In short, they are signs with a digital screen. They can come in many different forms such as digital monument signs which are commonly used by churches and gas stations. Cities like NYC and Tokyo are full of digital displays that show everything from a small advertisement video to simply stock numbers.In other words, digital displays can come in many different “shapes and sizes.”

5 Pros of Digital Display Signs

Digital signage has many pros over conventional printed signs. Here are 5 pros of digital display signs:

1. Customizability

For one, digital signage is very customizable. Depending on the type of display, you can do everything from changing the lettering to playing a short advertisement video. Churches, for example, often use digital display signs so that they can advertise and update meeting times, show a weekly inspirational message or verse, and better engage with the community around them.

2. Relevance

Then, there is relevance to consider. Printed signs do eventually get old and will need to be replaced. However, that is not the case with digital signs. Instead, with a digital sign, you can simply update the graphics, logo, name, etc. at will! Plus, digital signage often lasts a lot longer than a traditional printed sign.

3. Promotions

Restaurants and other businesses often use digital signage to promote any sales or events they are having. For example, a restaurant may have a special Easter promotion where kids eat for free. With a digital sign, all the restaurant has to do is input the message remotely through their computer and that’s it!

4. Convenient

Digital signage is very convenient. Gas stations, for example, use digital signs to update their gas prices in real-time. Fire, police, and other city buildings will often use digital signs to communicate daily hours and announcements.Ultimately, because digital signs have so much flexibility, they allow businesses and institutions to continually make use of their sign with simple inputs into their computer.

5. Effective

Since the introduction of digital signage, businesses that use them have seen a marked improvement in their effectiveness. For example, digital signs capture 400% more views than static or printed signs! Considering that we live in an age dominated by media, it is no wonder why digital signage is so effective.

Final Thoughts

All in all, digital display signs are very convenient and effective. Being able to update a digital display on command makes digital signage convenient and effective. When it comes down to it, digital displays can easily give a business a “leg-up” on their competitors. So, if you’re interested in getting one of your own, feel free to contact us anytime!

eric@thevinylsign.shop

330-231-8624

Keywords: digital monument signs, digital screen, digital signage, digital display

What They Are and Why You Need One

If you see a blade sign, you’ll know what it is, but the name of the sign itself is not always easy to place. 

If you need a hint, just think back to the many “iconic” movie moments placed in the medieval era where a prominent swinging sign protrudes from a stone building showcasing the words “Tavern.”

While blade signs don’t usually “swing” nowadays, they are mounted perpendicularly to the side of the building. This makes it easy for a potential customer to look down a street and see the names of all the different storefronts—hence their alternative name: “storefront signs.”

Anyways, if you want your business to be recognized, then a quality blade sign may just be what you need.

What Are Blade Signs?

These outdoor signs can come in many different shapes, sizes, and materials. They are very customizable and can give your business a more unique feel.

Types of Blade Signs

There are three main types of blade signs:

1. Stationary—Though it can come in many different forms and styles, a stationary blade sign is one that does not swing but is fixed in place.
2. Swinging—A swinging blade sign is able to swing in place. However, blade signs are usually on the heavier side; so, there is no need to worry about your blade sign doing 360s in the wind.
3. Illuminated—Illuminated blade signs light up in some way, usually via LED lights. These signs are ideal for businesses that are open during the night hours. 

Blade signs are double-sided and can come in a customizable shape. While professional lettering is common, it is not uncommon for “mom-and-pop” stores to use hand-painted lettering to enhance the “feel” of their shop.

Traditionally, wood or metal signs were the go-too, but glass and plastic are also great alternatives.

Benefits of Blade Signs

If you are looking for a great business sign, then blade signs are an ideal choice. 

Classic Look & Feel

For one, they give your business that “classic look” that most downtown shops radiate. Plus, by customizing your blade sign, you can create a certain expectation or feel before a customer even enters your shop.

Easily Recognizable

Blade signs are easily recognizable even if a potential customer is not close enough to read what’s on the sign. Because of all the unique ways they can be shaped, mounted, colored, and more, it is not difficult to identify your business from a far distance.

Great for Downtown Areas

Downtown areas can be full of different small-business and the streets can be narrow. Because of that, blade signs can help separate your business from the other ones around you and, to put it simply, let potential customers know that you exist.

Final Thoughts

All in all, blade signs are ideal for small businesses—especially when surrounded by other small businesses. So, if you’re in the market for a blade sign of your own, feel free to give us a call and we’ll set you up with a fully customizable blade sign!

Today, advertising is typically associated with online ads and promotional videos. Unfortunately, online advertising can be very expensive and requires technical know-how.
Thankfully, there are far easier and even more effective ways to advertise without breaking the bank. Car magnets are one such option.

5 Reasons Why You Should Use Advertising Magnets
Car and truck magnets are one of the easiest and most effective ways to advertise for your business. Whether you just have one vehicle or a whole fleet of them, your business can greatly benefit from a well-designed vehicle magnet.

1. Effective Promotional Tool
   For one, brand recognition is key to building trust. If your customers see an unmarked vehicle pull up versus a branded vehicle, which one do you think will establish more trust and promote brand recognition?
   On top of that, you can get hundreds of impressions a day as you drive from one place or another. Even if you only get one customer a day for every branded vehicle, it is still worth the investment.
2. Budget Friendly
   There is no need to break the bank on advertising. A vehicle magnet is very durable and will last for a long time. Plus, they are inexpensive and only require a one-time purchase. As a result, you will get a lot of “mileage” from just one car magnet.
3. Convenient
   If your work vehicle is also your personal vehicle, then you may not want your brand permanently displayed on your car. However, with a vehicle magnet, you can simply remove the magnet whenever you are off the clock.
4. Professional
   Having a branded vehicle not only establishes trust but also shows that you are a professional in your field. In other words, it establishes credibility between you and your customers.
5. Hassle-Free
   Lastly, a vehicle magnet is hassle-free. All you have to do is snap it into place and it is ready to go. You can easily peel it off and move it from vehicle to vehicle.
   What We Offer
   If you are interested in getting a vehicle magnet for your business, then you can get a professionally designed one from us. We use 30mil magnet material that is digitally printed for eye-catching colors. Plus, unlike many other businesses, we laminate the magnet for durability and UV protection.
   
6. Final Thoughts
   All in all, vehicle magnets are ideal for any business where a vehicle is involved. Not only does it establish credibility, but it is also a great advertising tool. So, if you are looking to get one for your own vehicle, then we would love to help!

Thanksgiving is quickly approaching, and you may have already noticed Thanksgiving-themed decorations and advertising popping up all around you. 

You may have even felt a little excitement or some joy when you started to see, for example, Thanksgiving-themed advertising. 

There is just something about holidays that makes us excited, which is why many businesses and individuals alike love to get in on the fun!

How Can Thanksgiving Banners and Yard Signs Up Your Marketing Game?

You may be wondering if it is worth the expense to change your advertising to more Thanksgiving-themed advertising or if you should just keep what you already have.

Even though you will only use Thanksgiving-themed advertising for only a month out of the whole year, it is probably one of the most critical times to do so for three main reasons: 

1. Personal Connection

For one, every good marketer knows that making a personal connection is huge. In other words, if a potential customer is excited about Thanksgiving and you show that you are too with a Thanksgiving vinyl banner, for example, then you have just established a personal connection.

The customer’s sense of excitement or joy will only increase and will be associated with your business.

2. Relevance

Then there is relevance to consider. The fact of the matter is that businesses and individuals alike will be using Thanksgiving-themed yard signs and banners. If you don’t, then your advertising may seem outdated, dull, and out of place.

3. Promotions

Thanksgiving is the perfect time to advertise for various promotions and discounts that you are offering. While you could promote any product, you’ll find products that, in some way or form, relate to Thanksgiving will be the best ones to promote and will bring in more customers.

If you have an online business, then you can use yard signs to your advantage by promoting your website to increase your online sales. 

How to Start

If you want to have your own Thanksgiving signs and banners, then the first step is to take a look at your surroundings. For example, we are located in Ohio and serve all Ohio cities including major ones such as Columbus, Cincinnati, Cleveland, and more. 

If we were looking to advertise, then we would first take note of how other businesses are using Thanksgiving-themed advertising and how we can best implement our own. For example, if you live in Mount Vernon, Newark, or Mansfield, then you may find that turkeys or pumpkins signs are especially popular.

So, in order to create that personal connection, you’ll want to capitalize on that. Then, you’ll want to find something that you can promote and have a customized Thanksgiving vinyl banner or yard sign made to give it that personal “touch.”

That’s where we come in. As local Ohioans and the proud makers of quality banners and yard signs, we can implement your design and create high-quality Thanksgiving signs that can withstand the test of time.

There is no time to waste, Thanksgiving is quickly approaching and will soon be over. So, give us a call or email us today to get your very own customized Thanksgiving-themed signs!

Final Thoughts

When it comes down to it, having a Thanksgiving-themed sign can not only be a great decoration piece for individuals but is also just good business when it comes to advertising. It creates a personal connection, is relevant to the times, and can be used to promote a Thanksgiving-related product or discount.